Former Client

The restaurant’s Fairfield location closed in 2020

b.good Fairfield first opened their doors in the summer of 2015. The restaurant which touted itself as a casual fast food eatery was dedicated to offering wholesome, healthy items. Located centrally in downtown Fairfield, with plenty of parking and foot traffic, the already successful restaurant was looking to further grow their audience and customer base for its retail location as well as its Catering services.

GIMLET MARKETING was hired to handle all public relations and social media efforts, in addition to creating new business opportunities and co-branding with like-minded businesses on a hyper-local level.  b.good was dedicated to community service and helping those less fortunate. They partnered up with Food Rescue US- The simple solution to fighting local hunger, and GIMLET MARKETING created numerous opportunities to share this message.

After opening its doors in Boston, MA in 2004, b.good had grown to 39 US and 7 International locations, and expected to open 30 more new restaurants in 2017.  b.good is committed to only using locally-sourced products from local farms and suppliers. b.good offers naturally, fresh, handmade “real food fast.” b.good serves delicious wholesome food that people feel good about eating.

In 2019 the former owners sold their franchise back to Corporate in Boston, MA.